Healthcare - Wellness

Healthcare & Wellness Solutions Empower your clinic or hospital

In today’s wellness-driven world, healthcare businesses need seamless systems to keep up with growing demand. With HubSpot and Ourgreenfish, you can streamline marketing, sales, and service — while personalizing patient journeys at every step.

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Why Healthcare Businesses Need Our Solution

Currently, the healthcare and wellness business, whether it be small to large hospitals or specialized clinics such as dental clinics or cosmetic surgery clinics, is becoming increasingly popular. This is because people are paying more attention to health and beauty. As a result, businesses in this field need to change their work processes to accommodate demand and respond to customer groups more efficiently. This will help businesses grow continuously and sustainably.

One of the strategies that healthcare businesses choose to use is Marketing Automation, as it helps different teams within the organization work more conveniently and quickly. It also reduces work steps in various areas, including Marketing, Sales, and Service.

Connect All Communication Channels with Your Customers Efficiently

You can collect and consolidate target audience data from various channels in one place, whether online channels such as Website, Facebook, LINE Official, etc., or offline channels such as walk-in customers at hospitals or clinics.

This data is automatically collected in HubSpot CRM, and all departments within the organization can access it, including Marketing, Sales, and Customer Service teams, allowing them to utilize the data effectively and reduce working time.

Reach Your Customers More Effectively with Systematic Segmentation

You can segment your customers (Segmentation) systematically using automation, which reduces manual work processes. Segmentation can be done based on demographic characteristics such as gender, age, location, occupation, etc., or based on behavior and customer engagement such as past treatments, email campaign interactions, promotional clicks, health assessment participation, or downloading health guides and symptom checklists.

Additionally, you can conduct Lead Scoring, which ranks and prioritizes different target groups automatically. This allows the Marketing and Sales teams to work more efficiently and respond to customer needs appropriately. For example :

Sending special offers
Delivering relevant content, such as promotional programs and health check-up packages for the 20-30 age group
Sending skincare articles to those who have previously consulted a dermatologist at the hospital
Offering discounts and promotions

Automate Customer Communication

Engage with your target audience by sending automated content that meets their needs, such as:

Articles about hospital treatment services
Promotional campaigns for treatments
Customer testimonials and success stories

You can configure the system to nurture potential customers while also encouraging decision-making. More importantly, it helps reduce working time and steps for your team. For example, you can set up Workflow Automation to automatically send promotional offers via email to potential customers interested in dermatological treatments or to send appointment reminders for follow-ups a week after a hospital visit.

Retain Your Loyal Customers Easily

Maintain existing customer relationships and increase their Customer Lifetime Value (CLV) by implementing Loyalty Programs such as membership systems that offer exclusive benefits to frequent customers. Encourage customers to visit you regularly, such as :

Aesthetic clinics can set up membership programs for reward point accumulation that can be redeemed for gifts.
Membership tiers (e.g., Silver, Gold, Platinum) to offer different exclusive benefits.
Up-sell and Cross-sell strategies using Smart Content and targeted promotions to enhance customer satisfaction and boost sales.