1. Before Phase

Create Awareness & Attract Your Audience

The Before Phase is the first step in a marketing strategy focused on reaching and attracting your target audience. It begins with identifying your audience based on demographics, interests, and behaviors to gain deep customer insights.

However, simply knowing your audience isn’t enough! You must craft a clear and compelling message that addresses their pain points and goals, positioning your brand as the solution they need.

Choose the right channels—analyze Paid, Owned, and Earned Media to engage your audience on the platforms they trust and follow.

In short, The Before Phase is all about making your audience aware of you and the value you offer.

Convert Interest into Customers

After establishing awareness and reach in the Before Phase, this stage focuses on engaging potential customers and driving conversions.

Capture Customer Data – Connect with your audience through Facebook, LINE, CRM, or other relevant platforms.

Nurture Leads—Use AI and automation to provide valuable information, personalized offers, and event invitations to keep prospects engaged.

Drive Purchase Decisions – Deliver tailored promotions based on customer interests to encourage timely conversions.

In short, The During Phase is about making your audience "like you" and turning them into paying customers.

Build Trust & Turn Customers into Promoters

Once a customer has made a purchase, the journey doesn’t end—it evolves. The After-Phase focuses on retaining customers, increasing lifetime value, and fostering brand loyalty.

Deliver an Exceptional First Experience—Ensure a seamless and delightful product/service delivery that exceeds expectations (over Expectations) to create a positive customer experience.

Enhance Customer Value (CLV) – Leverage AI & Personalization to offer tailored post-purchase engagement, exclusive benefits, and proactive support to strengthen customer relationships.

Turn Customers into Brand Promoters – Satisfied customers don’t just return—they recommend. A great experience encourages word-of-mouth marketing and long-term advocacy.

In short, the after phase is about building trust and loyalty and turning customers into enthusiastic brand promoters. 

Before Phase – Get Her to Notice You
Introduce yourself and make a great first impression—let her know who you are and why you’re interesting.

During Phase – Make Her Like You
Now that she knows you engage in conversations build trust and create emotional connections to keep her interested.

After Phase – Win Her Heart & Keep Her
Once she likes you, please continue to show care and consistency so she feels valued and confident in staying with you.

Just like in marketing, customers need to know you, like you, and trust you before they become loyal advocates for your brand!